Wednesday, July 27, 2005
Pri-or-ee-tease
spel whut?
London: Drinks companies have been ordered to hire uglier men for their advertisements in Britain, to avoid making a link between women’s boozing and sexual success.
Men in alcohol ads that target women should be “balding” and “paunchy” rather than “attractive and desirable”, says guidance issued by the Advertising Standards Authority.
...The authority instructed the firm: “We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc … The ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls."
But “Kill all Brits” is still legal.
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