ToDAZED Crackpot Theory
striking a blow!!!
Stuart Elliot
No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, ... But the ongoing war seemed to linger just below the surface of many of this year’s commercials.
More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
...one man beat the other at a game of rock, paper, scissors by throwing a rock at his opponent’s head.
...face-slapping replaced fist-bumping as the cool way for people to show affection for one another
...an astronaut was wiped out by a meteor
...two co-workers sought to prove their masculinity by tearing off patches of chest hair…It was as if Madison Avenue were channeling Doc in “West Side Story,” the gentle owner of the candy store in the neighborhood that the two street gangs, the Jets and Sharks, fight over. “Why do you kids live like there’s a war on?” Doc asks plaintively. (Well, Doc, this time, there is.)
...The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock” — invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, “Iraq.”
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