Oooo - look at the pretty colors . . .
A new study conducted by the University of Illinois at Urbana-Champaign suggests that contextual cues such as how food is displayed and its variety of colors can lead people to overindulge ... Adults offered six colored flavors of jellybeans mixed together in the same bowl ate 69 percent more than when the colors were each placed in separate bowls. Moviegoers given M andMs in 10 colors ate 43 percent more than those offered the same number of M Ms in seven colors.
And that's in the dark!
"People eat with their eyes, and their eyes trick their stomachs. If we think there's more variety in a candy dish or on a buffet table, we will eat more. The more colors we see, the more we eat," Wansink said.
So why did I eat the hell out of the Black and White M&Ms, though I never eat them normally? And once the colors came back -- yech! They no longer appeal.
OMG! I LOVE the b/w ones the bestest!
I thought I was the only one and crazy…
now I know I’m not the only one.
Posted by SondraK on 05/14/04 at 12:28 PM
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